Field Marketing Manager Germany (m/f/d)

Lucca; München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A dynamic SaaS company is seeking a Field Marketing Manager to drive growth in the German market. The successful candidate will create and manage marketing strategies, oversee campaigns, and work closely with global teams. Native German and fluent English speakers with 5-7 years of experience in the SaaS or HRIS sector are encouraged to apply. Benefits include flexible work options and generous vacation time.

Leistungen

30 days of paid vacation

Option to work from home

75% reimbursement of the Deutschland Ticket for commuting

Salary transparency within the company

Collective profit-sharing based on revenue growth

Qualifikationen

• 5-7 years of experience in SaaS or HRIS in Germany with a marketing track record.
• Experience opening the German market for a foreign company is a plus.
• Strong operational spirit and hands-on approach.

Aufgaben

• Build and manage budget for marketing campaigns.
• Collaborate with global teams on website and content.
• Execute the local social media strategy.

Kenntnisse

Native German

Fluent in English

Entrepreneurial mindset

Curious and results-oriented

Excellent written and verbal communication

Adaptable team-player

Jobbeschreibung

Overview

Field Marketing Manager Germany (m/f/d) at Lucca

Location: Munich

5-7 years of experience

About Lucca

Lucca Software provides SaaS solutions to optimize administrative and HR processes. We have more than 8’700 clients and 1’400’000 users in 130 countries. We design software solutions that provide simple answers to specific needs: time & activity management, HR management, employee engagement, expense reports. Our goal is to increase productivity while providing our clients with a simple, efficient and user-friendly experience. Given our strong growth (40% per year on average) and our ambitions, we are expanding our workforce to Germany (Munich) alongside our existing teams in France, Spain, and Switzerland.

Your role

Your main mission will be to help sales grow our business in Germany using a variety of marketing tactics including digital campaigns, social media and events, supported by the global marketing teams. You will report to the Country Manager, working closely with them to align marketing and contribute to pipeline growth. You will build a local strategy and roadmap that will best serve our goals.

Responsibilities

• Marketing campaigns: Build and manage budget; plan integrated campaigns throughout the fiscal year; build buyer journeys with efficient tactics; create or outsource content, including SEO-optimised content; drive, adjust and analyse campaigns; report on performance and results; collaborate with sales on lead scoring.
• Web and content: Work with global teams to manage local content on our website and marketing assets.
• Communication: Collaborate with the global communication team to build and execute the local social media strategy; identify events to attend and organise Lucca’s presence with the global team.
• Testing, iterating, learning and reporting: share analysis and recommendations to accelerate learning with internal Lucca teams and stakeholders.

Objectives

You Will Be Measured On

• Volume and quality of leads generated and nurtured for the sales team
• Local KPI benchmarks set and tracked
• Improvement of brand awareness and preference in the German market

Ideal profile

• Native German and fluent in English
• 5-7 years of experience in SaaS or HRIS in Germany with a marketing track record
• Entrepreneurial mindset; experience opening the German market for a foreign company is a plus
• Curious, results-oriented, with a willingness to learn and take on big challenges
• Strong operational spirit and hands-on approach
• Excellent written and verbal communication skills in both German and English
• Adaptable team-player, comfortable collaborating across cultures

We will have the perfect fit and a high potential for Lucca if we can picture you growing these skills with us.

• Complexity – problem solving
• Autonomy – Duracell style or not?
• Scope of influence – Shine bright
• Responsibility & Accountability – Team size matters
• Leadership & Lucca attitudes – Lead by example

Recruitment process

1. Step 1: Phone interview with the Talent Acquisition Manager (30 minutes)
2. Step 2: Manager interview (60 minutes)
3. Step 3: Case study followed by an interview with future colleagues (60 minutes)
4. Step 4: Final talk (45 minutes)

Benefits

• One annual global seminar and regular team and company events
• 30 days of paid vacation
• 75% reimbursement of the Deutschland Ticket for commuting
• Option to work from home
• Salary transparency within the company
• Collective profit-sharing based on revenue growth
• Open to employees recognised as disabled workers

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Software Development