Brand Market Lead Germany

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 150 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.

The role

We are looking for a talented and driven Brand Lead for Germany to join our incredible Brand Organization. This is a rare and exciting opportunity to be part of the team taking our brand to the next level and thereby meaningfully contributing to the company’s objective of Building the #1 household brand of travel experience in Germany. Reporting to the Brand Director Europe, you’ll be responsible for bringing our global brand strategy to Germany and ensuring its groundbreaking and consistent execution across all customer touch points. You will deepen our customer understanding, being the voice of our German customers on our communications, product and experiences focus. You will own the brand building plans for GetYourGuide in Germany and ensure seamless execution across touch points to accelerate brand awareness, long term customer relationship and ultimately direct growth. You will partner multi-functionally to ensure holisticity, relevance and consistency of our brand communication plans.

You will:

• Own our brand campaign masterplan for Germany and partner with integrated Brand Media team for excellence in execution and maximum brand impact.
• Feed the organization with key customer insights - and put them into action.
• Ensure consistency and holisticity across everything the customer sees.
• Stay up-to-date on competitive landscape and market trends to inform future strategy and plans.
• Plan and measure brand analytics KPIs to steer the course of action and iterate fast for maximum impact - capture the learnings and constantly seek for improvement of the brand marketing recipe for success in Germany.

Who you are

• 6+ years of experience in Brand Management - with experiences in Brand strategy as well as Brand Marketing operations in Germany.
• Analytical and data driven with clear understanding of KPIs and how they drive strategic decisions (Brand awareness, navigational search, direct growth, CLV…).
• Excellent interpersonal and communication skills with high capacity to collaborate with internal teams as well as external partners.
• A healthy balance between brand strategy, ability to bring up new ideas and operational excellence.
• Proven experience in growing a brand in the digital ecosystem; good understanding of the KPI’s and the success factors of all channels.
• Positive spirit and can do attitude, appetite to test new ideas and scale if successful.
• Outstanding organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced, high volume environment.
• Experience in travel or marketplace or consumer goods is a plus.

How we set you up for success:

• Invest in your development with an annual personal growth budget
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Save on transportation costs with discounted public transportation tickets
• Support your loved ones with generous maternity and paternity leave policies

And more...

We look forward to hearing from you

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via jobs@getyourguide.com.

We are an equal-opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.

Important notice: Protect yourself from recruitment scams

We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to jobs@getyourguide.com. Stay vigilant and protect yourself from recruitment scams.

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