Product Owner jobs in Canada
Marketing Manager
Job summary
A leading care home organization in Westbourne is seeking a Marketing Manager to enhance digital visibility and support occupancy across homes. The role involves leading website redevelopment, managing social media, and delivering marketing campaigns. Ideal candidates will have experience in SEO, content creation, and event marketing. This is a delivery-focused position working closely with senior leadership. Travel may be required across the region.
Qualifications
- Experience in digital marketing and website optimization.
- Proven track record in managing marketing campaigns.
- Strong communication skills and ability to engage stakeholders.
Responsibilities
- Lead website redevelopment and ensure SEO optimization.
- Deliver targeted digital and offline marketing campaigns.
- Track performance and report on KPIs.
Skills
Marketing Manager, Abbeyfield Wessex Society
Abbeyfield Wessex Society is seeking a practical, organised and hands-on Marketing Manager to strengthen enquiry generation, improve digital visibility and support occupancy across our homes.
This is a delivery-focused role, working closely with the CEO, Directors & House Managers and external partners to ensure our marketing is results-driven, consistent and centred on excellent customer experience.
A key priority will be leading the redevelopment of our website, ensuring it becomes an engaging, reassuring and high-performing conversion tool. You will oversee day-to-day marketing activity that increases enquiries, drives visits, supports events and enhances our local reputation.
You will:
- Lead website redevelopment and ongoing optimisation
- Improve SEO, online visibility and Google Business Profiles
- Deliver targeted campaigns (digital and offline)
- Create compelling content including testimonials, photography and video
- Manage social media and email marketing
- Coordinate local advertising, direct mail and community promotion
- Support event marketing and strengthen community engagement
- Maintain and enhance online reviews and local PR
- Track performance, report on KPIs and manage the marketing budget
You will also play an important role in supporting House Managers with clear messaging, confident communication and strong enquiry follow-up to improve conversion from enquiry to visit and move-in.
Based at Central Office in Westbourne but with travel to other Wessex Houses across the region from time to time.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.