Digital Operations Manager

Digital Operations Manager (Dubai)

This role supports both the Marketing and Paid Media teams by managing the tools, platforms, and resources they use. This role ensures teams have everything they need to run campaigns effectively, from setting up platforms and tracking links to troubleshooting issues and providing training. By maintaining and improving our marketing systems, you’ll help the teams achieve their goals and deliver great results.

Key Responsibilities

1. Search & Social Platform Management
   • Configure and manage Google tools, including Analytics, Tag Manager, Ads, and Ad Manager across all event websites.
   • Set up ‘key events’ for goal conversion tracking in Google Analytics (e.g., visitor registrations, exhibiting inquiries, form downloads).
   • Set up and manage third-party banner advertising across event websites using Google Ad Manager, generating statistical reports for teams.
   • Configure and manage Business Ad Accounts across social platforms such as Meta, LinkedIn, X, YouTube, Snapchat, and others.
   • Manage the social media page setup approval process to prevent duplicate pages and ensure proper integration with Business Ad Accounts.
   • Support Paid Media Specialists with ad account setups and tracking script installations.
   • Set up and connect ad accounts with the software used for marketing to track conversions.
   • Enable post boosting access for marketers.
   • Manage paid media setup with external agencies to ensure full insight into campaign activities and results.
   • Verify and manage social profile verifications (e.g., blue tick on X, Instagram).
2. UTM Management & Support
   • Maintain UTM tools, documentation, and training for marketers to track campaign effectiveness.
   • Ensure UTM tracking is implemented consistently and correctly, flagging risks if conversions lack tracking links.
   • Manage tracking scripts across third-party sites/web pages such as registration forms and event platforms like Grip.
3. Marketing Tech Setup & Management
   • Set up and maintain smaller marketing platforms and tools (not including enterprise-level software) e.g., website pop-ups, survey tools, social plug-ins, news monitoring tools, etc.
   • Keep up to date and inform teams on new feature releases that have benefits to the business.
   • Monitor platform usage to ensure teams leverage solutions to their full potential, highlighting areas of underutilization.
4. Supplier Management
   • Oversee supplier/tool contracts and renewals.
   • Conduct regular supplier check-ins to identify beneficial updates and share them with teams.
   • Troubleshoot supplier-related issues promptly.
5. Training & Support
   • Train marketing teams on marketing tech and best practices such as how to set up UTM tracking links, how to create pop-ups, etc.
   • Share insights, wins, and learnings with teams to maximize the impact of marketing tools and resources.
   • Host monthly onboarding sessions for new starters.
   • Handle aspects of the new starter/leaver process.
6. Record Keeping & Other Tasks
   • Maintain platform configuration records, central documents, and login credentials.
   • Support ‘new show’, cancellation, and other such checklists.

Technical Skills

• A minimum of 5 years' experience managing marketing platforms, tracking tools, and troubleshooting technical issues is required.
• Highly proficient with certification in Google Analytics, Tag Manager, Ad Manager, and Ads.
• Experience with social media ad platforms (Meta, LinkedIn, X, YouTube, Snapchat).
• Familiarity with website testing tools and practices (e.g., stress testing, responsiveness, security).
• Knowledge of tracking scripts and UTM management.
• Basic understanding of HTML, CSS, and website CMS systems.

Soft Skills

• Demonstrates initiative by anticipating needs and identifying opportunities for enhancement.
• Shares insights, best practices, and actionable recommendations to drive success.
• Continuously seeks to streamline processes, systems, and campaigns for increased efficiency and success.
• Exhibits meticulous attention to detail, ensuring accuracy and consistency across all touchpoints.
• Effectively conveys complex technical information to non-technical stakeholders in a clear and understandable manner.
• Collaborates seamlessly within cross-functional teams to achieve common goals.