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Content Writing Specialist-Arabic

Shou

Abu Dhabi

On-site

AED 30,000 - 60,000

Full time

30+ days ago

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Job summary

An established industry player is seeking a dynamic Content Writing Specialist fluent in Arabic and English. This role involves creating compelling content for diverse digital platforms, managing social media strategies, and analyzing campaign performance. The ideal candidate will possess a strong background in digital marketing, exceptional communication skills, and a passion for creativity. Join a forward-thinking team that values innovation and collaboration, and contribute to impactful marketing initiatives that drive business growth. If you're ready to make a difference in a vibrant environment, this opportunity is perfect for you.

Qualifications

  • 2-4 years of experience in content creation and digital marketing.
  • Fluency in English and Arabic with strong communication skills.

Responsibilities

  • Create engaging content for blogs, social media, and websites.
  • Develop and execute social media strategies to enhance brand awareness.
  • Conduct market research to identify business opportunities.

Skills

Content Creation
SEO Optimization
Social Media Management
Client Relationship Management
Business Development
Analytical Skills
Communication Skills

Education

Bachelor's degree in Marketing
Bachelor's degree in Communications

Tools

Digital Marketing Tools
Analytics Platforms

Job description

About the job Content Writing Specialist-Arabic

Content Creation:

  • Create engaging and relevant content in English and Arabic for various digital platforms, including blogs, social media, websites, and email marketing campaigns.
  • Determine how content should be packaged for new and existing consumers to induce them to take business actions.
  • Identify the best distribution channel to deliver content to your audience.
  • Ensure content aligns with the brand's tone, voice, and messaging guidelines.
  • Conduct keyword research to optimize content for SEO.

Social Media Management:

  • Develop and execute a comprehensive social media content strategy to promote brand awareness, engage our target audience, and drive traffic to our digital platforms.
  • Create engaging and visually appealing content, including posts, images, videos, and stories, that align with our brand identity.
  • Monitor social media channels, respond to comments and messages, and foster positive interactions with our followers.
  • Track and analyze key social media metrics to evaluate the effectiveness of campaigns and make data-driven recommendations for improvements.
  • Plan and execute paid social media advertising campaigns to increase reach and conversions.
  • Stay updated on the latest social media trends, tools, and best practices.
  • Develop and implement effective social media marketing strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
  • Create and schedule social media posts, graphics, and videos.
  • Monitor and analyze social media performance using analytics tools.
  • Serve as the primary point of contact for assigned clients, fostering positive relationships.
  • Understand client goals and objectives and develop customized digital marketing strategies.
  • Regularly communicate with clients, providing updates, reports, and recommendations.
  • Collaborate with PR and marketing departments to develop a variety of marketing materials.
  • Utilize excellent copywriting skills to plan, direct, design, and edit content.
  • Collaborate with the team to develop comprehensive digital marketing plans for clients.
  • Stay updated on industry trends, emerging technologies, and best practices.

Analytics and Reporting:

  • Conduct thorough audits to determine what content should be kept, edited, or rewritten.
  • Monitor and analyze campaign performance metrics and generate insightful reports.
  • Use data to optimize marketing strategies and improve ROI.

Budget Management:

  • Manage digital marketing budgets effectively, ensuring efficient allocation of resources.

Business Development:

  • Conduct thorough market research to identify potential business opportunities and industry trends.
  • Build and maintain a pipeline of prospective clients or partners through networking and outreach efforts.
  • Cultivate and maintain strong relationships with existing and potential clients or partners.
  • Prepare and present compelling business proposals that effectively communicate our value proposition.
  • Negotiate terms, pricing, and contracts with clients or partners.
  • Set and achieve business development targets to contribute to the overall revenue growth of the company.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience required: 02 to 04 Years.
  • Fluency in spoken and written English and Arabic.
  • Strong written and verbal communication skills in both languages.
  • Proven experience in content creation and digital marketing.
  • Familiarity with social media platforms and advertising.
  • Business Development Experience preferred.
  • Knowledge of SEO best practices.
  • Excellent client relationship management skills.
  • Strong analytical and problem-solving abilities.
  • Proficiency in digital marketing tools and analytics platforms.
  • Creativity and a passion for staying up-to-date with industry trends.
  • Experience in an Advertising/Marketing Agency is a plus.
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