Alliance Marketing Manager

PricewaterhouseCoopers; Dubai; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Alliance Marketing Manager to drive growth through strategic partnerships. In this role, you will develop and execute innovative marketing strategies, collaborate with cross-functional teams, and enhance brand visibility. Your expertise in digital marketing and project management will be crucial as you engage with key partners and analyze market trends. This is an exciting opportunity to make a significant impact in a collaborative environment, where your contributions will help shape the future of the firm’s market presence.

Benefits

Work Visa Sponsorship

Travel Opportunities

Professional Development Programs

Qualifications

• Proven experience as an Alliance Marketing Manager or Partner Manager.
• Strong analytical mindset and ability to interpret data and market research.
• Familiarity with partner marketing tactics and lead generation.

Responsibilities

• Develop and execute comprehensive alliance marketing strategies.
• Collaborate with cross-functional teams to define partnership goals.
• Monitor and analyze market and competitor activities.

Skills

Alliance Marketing Management

Project Management

Digital Marketing

Market Research

Communication Skills

Analytical Skills

Education

Bachelor's degree in Marketing

Tools

Digital Marketing Tools

Job description

Established in the region for 40 years, PwC has around 12,000 people in 12 countries across the region: Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, the Palestinian territories, Qatar, Saudi Arabia, and the United Arab Emirates.

Our regional team operates across the Middle East, bringing international experience delivered within the context of the region and its culture. We can bring the collective knowledge and experience of more than 370,000 people across the entire global PwC network in advisory, assurance, and tax to help you find the value you are looking for.

Line of Service: Internal Firm Services

Industry/Sector: Not Applicable

Specialism: IFS - Clients & Markets

Management Level: Manager

Job Description & Summary

At PwC, our people in brand management, marketing, and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals drive revenue growth, promote the Firm's services, enhance brand visibility, and capture new business opportunities. They utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organizational targets.

As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyze campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Primary duties and responsibilities:

• Develop and execute comprehensive alliance marketing strategies that align with overall business objectives to drive growth through our alliances and partner network.
• Identify and evaluate potential strategic alliances and partnership opportunities to expand our reach and enhance our brand visibility.
• Collaborate with cross-functional teams to define partnership goals and objectives.
• Build and maintain strong relationships with key alliance and partner contacts, including regular communication and updates.
• Work closely with alliance partners to develop joint marketing plans, co-marketing campaigns, and sales enablement activities.
• Serve as the primary point of contact for alliance and partner marketing inquiries and escalations.
• Collaborate with internal teams, alliance partners, and creative agencies to develop and execute integrated marketing campaigns.
• Create compelling marketing collateral, including presentations, case studies, whitepapers, and website content.
• Monitor and analyze market and competitor activities to identify opportunities and recommend strategic actions to increase market share.
• Drive demand generation activities through effective marketing campaigns, including email marketing, webinars, events, and digital advertising.
• Develop compelling content for various channels, such as blog posts, whitepapers, case studies, and social media.
• Measure and report on the effectiveness of marketing programs and initiatives, including tracking key performance indicators (KPIs) and ROI.

Ideal candidates will have the following attributes:

Essential:

• Bachelor's degree in Marketing or a related field.
• Proven experience as an Alliance Marketing Manager or Partner Manager, preferably within the technology industry.
• Excellent written and verbal communication skills.
• Clear understanding of marketing principles and problem-solving approach.
• Strong analytical mindset and ability to interpret data and market research.
• Strong project management skills and ability to prioritize multiple projects.
• Familiarity with partner marketing tactics, funnel creation, lead generation, and digital marketing tools, platforms, and techniques.

Desired:

• Fluent in English and Arabic.
• Previous experience in technology companies such as Microsoft, Salesforce, SAP, AWS, IBM.

Travel Requirements: Up to 20%

Available for Work Visa Sponsorship? Yes

Government Clearance Required? Yes

Job Posting End Date: